Lia Van Baalen

Blogs

Explore a featured selection of my writing work below.
PowerFlex •

What Is Commercial Solar? A Look at Opportunities, Benefits, and Financing | PowerFlex

There’s been an explosion of commercial solar projects built over the past few years. According to the Solar Energy Industries Association (SEIA), there was almost 19 gigawatts of commercial solar installed in the U.S. in 2023, “with about half of all capacity installed since 2020,” as noted in their Solar Means Business report. So who’s all-in on installing renewables? Big names like Meta, Amazon, Apple, Walmart, and Microsoft are leading the pack. But as we’ll explore in this blog, all kinds o...
PowerFlex •

Commercial Solar Panels: Installation Costs & Benefits Explained | PowerFlex

Commercial solar energy generation has grown significantly, aided by corporations’ desire to improve sustainability along with the extension of key incentive programs. Commercial solar panels can be added to almost any commercial or industrial property, allowing businesses, nonprofits, municipalities, and other entities to produce their own solar power. Let’s explore the key benefits to going solar, types of installations, and common cost factors customers should consider.  (Related: What Is Com...
PowerFlex •

Commercial Solar Financing: Finding the Best Option to Suit Your Business | PowerFlex

The cost of installing a solar system is one of the top perceived barriers to adopting clean energy for organizations. Operations managers, sustainability professionals, and other teams who might be lobbying their internal stakeholders to consider solar need to make a strong financial case for the technology. Fortunately, solar financing options allow businesses to install solar energy assets on their properties affordably, some with low or zero capital expenditure. In this blog post, we’ll expl...
Digital Agency Network •

How to Calculate, Track, Analyze, and Report on Conversion Rates

Today, we’re sharing how consistent and accurate conversion rate tracking, analysis, and reporting will transform your customer retention rate and help your agency to scale.


You’ve landed a brand new client, launched a PPC campaign, and continuously checked back in on results… only to find a worrisome trend: their ROI isn’t hitting the mark.


You dive into your campaign dashboard to try and figure out the problem. Starting on opposite ends of the funnel, you dig into the numbers. The audien...
PowerFlex •

What Businesses Need to Know About the Alternative Fuel Vehicle Refueling Property Credit

If you’re exploring cost-effective strategies for installing EV chargers at your commercial property, here’s an important tax credit you need to know about. The Alternative Fuel Vehicle Refueling Property Credit (also known as the 30C credit) offers businesses significant incentives to invest in charging infrastructure, helping to offset installation costs by up to $100,000 per charger.

In this blog, we'll delve into program details, important qualification updates, and how you can capitalize o
PowerFlex •

Energize Denver Ordinance: How Solar Helps Your Building Comply With Requirements

If you own or operate a building in Denver, you’ll want to pay close attention: When the City launches its new Energize Denver program, it could cost commercial buildings some serious green if they fail to hit upcoming energy usage targets. How much money are we talking about? Depending on the size, age, and category of the facility, fines could easily range anywhere from hundreds of thousands to millions of dollars per year.

The good news is there are a whole host of ways to improve a building
AgencyAnalytics •

Agency Project Management Checklist for Project Perfection

Picture this: Your agency is working at max capacity, but there’s a sense of calm, cool confidence floating around the office. Rather than the team running around with their proverbial hair on fire, you notice that deadlines are being met, clients are approving projects in a timely manner, positive results are rolling in, and the team feels challenged yet relaxed with a well-balanced workload.

Sound like a fairytale? We get it. As a busy agency leader, you simply don’t have time to be micromana
AgencyAnalytics •

Conversion Rate Strategies Reporting to Drive Campaign ROI

You’ve landed a brand new client, launched a PPC campaign, and continuously checked back in on results… only to find a worrisome trend: their ROI isn’t hitting the mark.

You dive into your campaign dashboard to try and figure out the problem. Starting on opposite ends of the funnel, you dig into the numbers. The audience looks good and impressions are strong.

Ah-ha. There’s the culprit. There’s a noticeable dip in the funnel when it comes to PPC ad clicks. The leads just aren’t converting, so
AgencyAnalytics •

How To Implement Project Controls at Your Agency

You’re in the conference room, it’s round-robin time for project updates. Your project manager, Frank, is sweating bullets.

“We’ve got our fifth change request on this account. We’re two weeks behind and maxed out on hours. I don’t know what to tell them,” he says.

Groan. Where did things go wrong?

The answer might just lie in project controls. Particularly as your agency scales, you’ll need some iron-clad project controls in place to help manage change requests, keep work on schedule, and ul
AgencyAnalytics •

How to Create a Compelling Digital Marketing Proposal

Your agency has met with the hot new prospect, completed discovery and presented your recommended marketing strategy. Now, they want to share your digital marketing proposal with additional team members and decide if they’re going to sign on as new clients.

Behind closed doors. Without you.

The future of this deal depends on whether you were able to craft a winning digital marketing proposal. One that acts as your best and hardest-working sales rep, establishing your credibility and value… eve
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