Demand Generation Content

Explore a featured selection of my e-books, infographics and checklists below.

Tech Will Help Supermarkets Navigate Next Phase of COVID-19 Marketplace

Technology can help companies reach the new normal in the best shape possible – without burning bridges with frustrated customers and staff.

With the rise in ecommerce, grocers need to have adequate inventory to keep up with orders, or even better, provide online shoppers with real-time inventory levels so they can select alternative items if stock is running low.

Retailers have generated a lot of goodwill by lowering fees for online orders, but this quickly evaporates when customers receive o

Big Data has big payoffs for this APTA-award winning transit agency

Long-time TripSpark partner Blacksburg Transit (BT) won the American Public Transportation Association’s 2019 Outstanding Transit System award for North America, in the small urban system category. Tim Witten, ITS and Special Projects Manager for BT talks about how Big Data has helped improve customer experience, planning and service.

What TripSpark products do you use?

BT was an early adopter of TripSpark’s fixed route software, Streets, and mobile data terminals. They developed their own pas