Lia Van Baalen

Blogs

Explore a featured selection of my writing work below.
AgencyAnalytics •

Conversion Rate Strategies Reporting to Drive Campaign ROI

You’ve landed a brand new client, launched a PPC campaign, and continuously checked back in on results… only to find a worrisome trend: their ROI isn’t hitting the mark.

You dive into your campaign dashboard to try and figure out the problem. Starting on opposite ends of the funnel, you dig into the numbers. The audience looks good and impressions are strong.

Ah-ha. There’s the culprit. There’s a noticeable dip in the funnel when it comes to PPC ad clicks. The leads just aren’t converting, so
SmartONE •

Making Smart Tech an Easy Sell - Tips for Real Estate Tea...

In a perfect world, smart living would sell itself, but without a solid sales strategy, even the best solution can be a hard pitch. As smart communities continue to grow, there are still hesitant residents who don’t fully understand smart home technology. SmartONE strives to support developers through a variety of marketing resources, flexible options for presentation centre demos and thorough sales training on how to showcase our system. Even so, sales is a challenging role. Here’s our top tips
Zeifmans •

Relocating your medical practice to another province

Unfortunately, moving your medical practice requires as much hoop-jumping as setting it up. When relocating, you have several options to choose from, each with different processes and considerations.

After moving and incorporating a new medical professional corporation, you can retain your existing corporation in some provinces. Both businesses must meet their own provincial requirements to operate. You’ll have to maintain an active license to practice medicine in that province and have an offi
SmartONE •

Smart tech helps young families live stress-free - SmartONE

As housing prices rise and availability decreases, more and more couples with young kids are opting for condo living. While the latest census data showed that only 8 percent of Canadians with children lived in condos, that data was from 2016. A lot has changed since then. Buying a house is out of reach for many millennial parents with young kids, making condos an attractive housing option – especially in larger cities, where more young families are choosing condos over houses. In Toronto, for ex
Zeifmans •

Increasing SME cybersecurity vulnerability and ways to fight back

Cyberattacks and cybersecurity vulnerabilities were a growing threat before the pandemic and invasion of Ukraine. Now, the experts are sounding the alarms at maximum volume.

Since the pandemic began, nearly one-third of survey respondents have experienced a rise in cyber attacks, insider threats and data breaches because of the increased amount of social and business activity shifting to the digital space.

Then in late January, Canada’s digital cybersecurity agency put out an official warning
Zeifmans •

Preparing for the 2022 tax season

The Canadian government has moved quickly to offer economic relief and adjust tax regulations to benefit businesses and workers hit by economic challenges.

To help you get up to speed, here is a quick summary of the most important tax changes affecting mid-sized Canadian companies in 2022, complete with links for further details.

Updated reporting requirement for trusts is on hold

The proposed beneficial ownership reporting requirements were scheduled to come into effect for tax years after D
Zeifmans •

Loblaw's tax appeal success at Supreme Court

The Supreme Court’s recent tax appeal ruling in favour of Loblaw Financial Holdings ended a lengthy and complicated dispute over how a dissolved subsidiary company – run from Barbados – should be taxed. Here’s what happened and why businesses should be paying attention:

Loblaw Financial, owned by grocery retailer Loblaw Companies Ltd., set up a subsidiary in Barbados in 1992. Named Glenhuron Bank, it was issued an offshore bank license by the Central Bank of Barbados and conducted corporate ban
Zeifmans •

How to navigate the ins and outs of selling a pharmacy

Canada’s pharmaceutical industry is both strong and relatively small, with about 14,000 pharmacies and drug stores throughout the country. In part 1 of our 2 part series, we explore the dos and don’ts of selling your pharmacy.

Selling a pharmacy is more complicated than most business sales, mainly because the market is smaller, as is the pool of potential buyers.

Canada’s pharmacies and drug stores are a mix of independently owned businesses and chains, including large banners like Shoppers Dr
SmartONE •

Meta-analysis: Tread carefully with facial recognition

The canary in the coal mine has officially dropped dead, as public opinion around facial recognition software has turned toxic. In this case, the proverbial songbird is Facebook (now Meta), who announced that they’d be shutting down their decade-old auto image-tagging feature this November and deleting the facial scan data of more than a billion users. The facial recognition software automatically identified people in uploaded photos and would suggest users “tag” them, connecting their accounts
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